Privacy Policy

6 June 2026.

ActionStar.ai is a UK-based consultancy focused on operational improvement, systems, reporting, workflow optimisation, automation, AI assistants, bespoke integrations, and ongoing improvement support.

For privacy questions, contact [email protected].

If you make an enquiry or contact us, we may collect your name, email address, company, role, budget range, the process you describe, the systems or tools involved, and any other information you choose to provide.

We may receive basic technical information from your browser, hosting provider, security tools, or email provider. This may include IP address, device type, browser type, pages visited, timestamps, and basic diagnostic logs.

We use PostHog analytics to understand basic website usage and enquiry conversion activity. This may include page views, call-to-action clicks, enquiry form submissions, direct email clicks, device and browser information, timestamps, and related usage data.

This website does not intentionally use advertising pixels or marketing retargeting cookies. If these are added later, this privacy policy and the cookie policy should be updated before or when they go live.

We use enquiry and contact information to understand your request, respond to you, assess whether ActionStar.ai may be a suitable fit, prepare next steps, and keep appropriate business records.

We may use limited technical and analytics information to keep the website secure, understand basic site performance and enquiry conversion, diagnose errors, prevent abuse, and maintain reliable services.

We do not sell personal information. We do not use enquiry information for unrelated marketing without your consent.

For enquiries, we usually process personal information because it is necessary to respond to your request and take steps before entering into a contract.

We may also process limited information for legitimate interests, including site security, service improvement, responding to enquiries, managing business relationships, and maintaining reasonable business records.

Where consent is required for a specific activity, such as certain types of marketing or non-essential tracking, we will ask for consent separately.

We may share personal information with service providers that help us operate the website, email, hosting, CRM, workflow automation, security, analytics, or professional services. These providers should only process information as needed to provide their services to us.

We may also share information if required by law, regulation, legal process, or to protect our rights, users, systems, or business.

We do not sell personal information to third parties.

Some service providers may process or store information outside the UK. Where this happens, we aim to use providers and safeguards that are appropriate for UK data protection requirements.

We keep enquiry information only for as long as needed to manage the conversation, provide services, meet legal obligations, resolve disputes, maintain security, or keep reasonable business records.

If an enquiry does not become client work, we will generally keep the information only for a reasonable period unless there is a business, legal, or security reason to keep it for longer.

If you want us to delete an enquiry that did not become client work, contact [email protected].

We use reasonable technical and organisational measures to protect personal information. However, no website, email system, or online service can be guaranteed to be completely secure.

Please avoid sending highly sensitive information through the enquiry form or email unless it is necessary and appropriate.

Under UK data protection law, you may have rights to access, correct, delete, restrict, object to certain uses of, or request portability of your personal information. The rights available depend on the context and lawful basis for processing.

To exercise your rights, contact [email protected].

You can raise a concern with the UK Information Commissioner's Office if you are unhappy with how your information is handled.

We may update this privacy policy as the website, services, systems, or legal requirements change. The latest version will be published on this page.